A23 is a leading multi-gaming platform in India, owned by Head Digital Works, a Hyderabad-based gaming and entertainment company. The platform offers various games, including cricket, football, poker, rummy, and more.
It provides players with a seamless and user-friendly gaming experience, with features like live streaming, live scores, and chat support. A23 has a large and active user base, making it one of India's most popular gaming platforms.
The company has also partnered with several sports leagues and teams in the country, further expanding its reach and influence in the gaming industry. A23 highlights all the game offerings by the brand ambassador Shah Rukh Khan where he spills the beans at online rummy games. And of course, he is infamous for owning KKR, one of the TATA IPL teams.
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A23 has recently announced a campaign with Shah Rukh Khan as the brand ambassador, offering various online rummy games. The promo concept is done by Vector Brand Solutions, which showcases the complete features of the online gaming platform and how it has created a distinct community of avid gamers.
In the first clip, King Khan is showcased as the ‘Baadshah’ of Rummy. The complete film is shot at the set, where he communicates with the crew members. Here, Khan expresses to the crew members the protagonist Neeraj’s name, which is described as ‘Baadshah 123’ at A23 Rummy.
Then he goes to the protagonist and asks Neeraj why he is sad, to which he replies that he lost in the online rummy game where he was competing against Khan. Here, the film ends when he asks Neerja about the real Rummy King, to which he says that Khan is the real baadshah of A23 Rummy.
In the second film, Khan displays multiple snippets that portray a myriad of players at the A23 rummy platform. It is when Khan enters the play and comes in contact with these versatile players listed on the A23 Platform.
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The founder and the chief executive officer of Head Digital Works, Deepak Gullapalli, said, “We have received a lot of love and acceptance from the audience on our Platform over our journey, and this would not have been possible without the way we positioned our brand.
Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of how much time and money they spend on our Platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”
The latest A23 campaign is out both on TV and digital media. With this clip, the brand uniquely exhibits Rummy's superiority and expresses the importance of responsible gaming in this context.
The A23 app is available for both Android and iOS users who can get the app from its official website without any issues. You can scan the A23 app QR code and install it immediately on your device and go ahead with Fantasy sports and Rummy as per your choice.
The latest campaign underlines the 4 CR+ player base of the Platform by showcasing Shah Rukh Khan as the ‘Baadshah’ of Rummy. Different rummy variations are displayed on this Platform. The brand released these ad films to propagate users, inform them about responsible gaming, and educate them about cautiously spending their time and money limits to make the most of the game.
The latest campaign will be on numerous digital and traditional mediums for users in different languages.
This February, the A23 appointed a popular Bollywood star as their brand ambassador. Upon being asked by the media about the latest A23 campaign, Shah Rukh Khan stated, “I am delighted that A23 has continued to build on its responsible gaming messaging in this campaign as well. We are still the only brand in this space to champion this cause, and A23 will continue to drive this point home.”
